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~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Rezension"
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Brand management
Emotion
98
Consumer behaviour
18
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14
Leadership style
14
Theorie
12
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Cognition
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Cantista, Isabel
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Evans, W. Douglas
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Herbrand, Nicolai Oliver
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Stefanides, Julia Katharina
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Palgrave advances in luxury
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Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
Saved in:
2
Individuelles Verhalten in Entscheidungssequenzen : empirische Studien zur Wirkung von Emotionen und mentaler Erschöpfung in Entscheidungssequenzen
Stefanides, Julia Katharina
-
2010
Persistent link: https://www.econbiz.de/10003949702
Saved in:
3
Psychology of branding
Evans, W. Douglas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771924
Saved in:
4
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
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