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~subject:"Brand management"
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Zhang, Jian
4
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
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Bu, Xing
1
Chen, Chunxiao
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Eid, Riyad
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Gao, Jian
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Hamdy, Ahmed
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European journal of international management : EJIM
1
Human systems management : HSM
1
Marketing intelligence & planning
1
Review of managerial science : RMS
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ECONIS (ZBW)
4
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Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Fueling the passion : the role online brand experiences play in developing harmonious or obsessive brand passion
Chen, Chunxiao
;
Zhang, Jian
;
Bu, Xing
;
Gao, Jian
- In:
Human systems management : HSM
41
(
2022
)
5
,
pp. 629-642
Persistent link: https://www.econbiz.de/10013448527
Saved in:
3
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
4
Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
Saved in:
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