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~subject:"Brand management"
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Brand management
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Sales promotion
4
Verkaufsförderung
4
Brand image
3
E-commerce
3
Electronic Commerce
3
Markenimage
3
Website
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Beziehungsmarketing
2
Cross-cultural marketing
2
Customer satisfaction
2
Dienstleistungsqualität
2
IMC
2
Interkulturelles Marketing
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International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markenführung
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Marketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Service quality
2
Social Web
2
Social web
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Welt
2
World
2
attitude toward the banner
2
attitude toward the sales promotion
2
attitude toward the website
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online price discount
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Advertising effects
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Air Europa
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Air transport
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Crespo-Almendros, Esmeralda
2
Alcántara-Pilar, Juan Miguel
1
Barrio-García, Salvador del
1
Porcu, Lucia
1
Porcu, Lucía
1
Prados-Peña, Ma. Belén
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International journal of hospitality management
1
Journal of air transport management
1
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ECONIS (ZBW)
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COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry
Prados-Peña, Ma. Belén
;
Crespo-Almendros, Esmeralda
; …
- In:
Journal of air transport management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364337
Saved in:
2
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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