//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Fernandez-Giordano, Marisel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Flexibility
3
Flexibilität
3
Business network
2
Institutional economics
2
Institutionenökonomik
2
Knowledge management
2
Lieferkette
2
Supply chain
2
Unternehmensnetzwerk
2
Wissensmanagement
2
Agility
1
Celebrity endorsement
1
Celebrity-Werbung
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Firm performance
1
Firm’s supply chain agility
1
High technology
1
Hochtechnologie
1
Influencer marketing
1
Information technology
1
Informationstechnik
1
Institutional infrastructure
1
Institutionelle Infrastruktur
1
Lieferantenmanagement
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Operational performance
1
Organisatorischer Wandel
1
Organizational change
1
Quality management
1
Qualitätsmanagement
1
Spain
1
Spanien
1
Supplier relationship management
1
Supply network flexibility
1
Surveys
1
Theorie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Anaya-Sánchez, Rafael
1
Fernández Giordano, Marisel
1
Lopez-Lopez, David
1
Martínez-López, Francisco J.
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->