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Brand management
Italien
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Consumer behaviour
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Fornari, Daniele
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Fornari, Edoardo
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Grandi, Sebastiano
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Ghezzi, Alessandro Iuffmann
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Menegatti, Mario
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Negri, Francesca
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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