//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Houston, Mark B."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
USA
9
United States
9
Relationship marketing
8
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
6
Supplier relationship management
6
Film industry
5
Filmwirtschaft
5
Marketing management
4
Marketingmanagement
4
Share Economy
4
Sharing economy
4
sharing economy
4
Big Data
3
Big data
3
Computerspiel
3
Digital platform
3
Digitale Plattform
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
New product development
3
Produktentwicklung
3
Value creation
3
Video game
3
Ankündigungseffekt
2
Announcement effect
2
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Branchenentwicklung
2
Brand
2
Brand image
2
Business model
2
Business-to-business marketing
2
Buyer-seller relationships
2
Collaboration
2
Confidence
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Houston, Mark B.
3
Sorescu, Alina
2
Eckhardt, Giana M.
1
Ertekin, Larisa
1
Jiang, Baojun
1
Kovalenko, Larisa
1
Lamberton, Cait
1
Rindfleisch, Aric
1
Sundararajan, Arun
1
Zervas, Georgios
1
more ...
less ...
Published in...
All
Journal of marketing
2
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
3
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->