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~subject:"Brand management"
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Brand management
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Kim, Kyung-Min
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Lee, Sangwon
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Nobi, Benjamin
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Badrinarayanan, Vishag
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Milewicz, Chad
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Suh, Taewon
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Asia Pacific journal of marketing and logistics
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Journal of Asia Business Studies
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ECONIS (ZBW)
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1
The aftermath of a brand transgression : the role of brand forgiveness and brand evangelism
Nobi, Benjamin
;
Kim, Kyung-Min
;
Lee, Sangwon
- In:
Journal of Asia Business Studies
16
(
2023
)
6
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10014335225
Saved in:
2
International higher education brand alliance : the role of brand fit and world-mindedness
Kim, Kyung-Min
;
Nobi, Benjamin
;
Lee, Sangwon
;
Milewicz, Chad
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10013163340
Saved in:
3
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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