//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Laran, Juliano"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
11
Konsumentenverhalten
11
USA
7
United States
7
Emotion
3
Cognition
2
Consumer motivation
2
Decision
2
Decision under uncertainty
2
Entscheidung
2
Entscheidung unter Unsicherheit
2
Kaufmotiv
2
Kognition
2
Personality psychology
2
Persönlichkeitspsychologie
2
Promotional materials
2
Sales promotion
2
Verkaufsförderung
2
Werbemittel
2
behaviorism
2
choice
2
conscious goal pursuit
2
self-regulation
2
2018
1
Advertising
1
Advertising effects
1
Behaviour
1
Brand
1
Charity
1
Children
1
Customer satisfaction
1
Dienstleistungsqualität
1
Eating habit
1
Ernährungsverhalten
1
Fundraising
1
Information behaviour
1
Informationsverhalten
1
Kinder
1
Kundenzufriedenheit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cunha, Marcus
1
Laran, Juliano
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus
;
Laran, Juliano
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->