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Brand management
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Lawrence, Benjamin
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Strong brands, strong relationships
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ECONIS (ZBW)
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Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
Saved in:
2
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
3
Identity tensions in business-based brand relationships
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Strong brands, strong relationships
,
(pp. 310-329)
.
2015
Persistent link: https://www.econbiz.de/10011316655
Saved in:
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