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Brand management
Consumer behaviour
6
Konsumentenverhalten
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Deutschland
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Experiment
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Marke
3
Bio-Siegel
2
Brand image
2
Germany
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Markenführung
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Markenimage
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Markenstärke
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Product design
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Produktgestaltung
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Advertising effects
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Beauty-related consumption
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Beziehungsmarketing
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Bier
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Bio-Lebensmittel
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Body images
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Brand
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Brand equity
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Brand loyalty
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Brand personality
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Cosmetics
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Cultivation theory
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Eco-label
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Einzelhandel
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Herm, Steffen
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Möller, Jana
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Journal of retailing
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Zukunft Wirtschaft : Beiträge und Positionen 2013
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ECONIS (ZBW)
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Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
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2
Branding by product design
Herm, Steffen
;
Möller, Jana
- In:
Zukunft Wirtschaft : Beiträge und Positionen 2013
,
(pp. 160-165)
.
2013
Persistent link: https://www.econbiz.de/10011523390
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