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Brand management
Consumer behaviour
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Brand image
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Environmental consciousness
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Markenimage
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Nachhaltige Entwicklung
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Attitude toward celebrity endorsement
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B-to-B-Marketing
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Container terminal
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Bogomolova, Svetlana
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Lee, Daisy
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Ng, Peggy M. L.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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