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~subject:"Brand management"
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Brand management
Ghana
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Consumer behaviour
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Brand image
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Firm performance
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Saudi Arabia
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Saudi-Arabien
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Wettbewerbsstrategie
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Auslandsinvestition
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Betriebswirtschaftsstudium
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Brand equity
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Adomako, Samuel
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Opoku, Robert A.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
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2
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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