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~subject:"Brand management"
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Brand management
Advertising effects
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Advertising
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Online-Marketing
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Consumer behaviour
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native advertising
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Poels, Karolien
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Dens, Nathalie
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Herrewijn, Laura
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Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
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