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~subject:"Brand management"
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Search: person:"Pruyn, A.Th H."
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Brand management
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Markenführung
3
Netherlands
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Niederlande
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Operations Research
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Operations research
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Relationship marketing
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Arbeitsverhalten
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Dienstleistungsqualität
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Einzelhandel
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Hospital
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Internal communication
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Interne Kommunikation
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Krankenhaus
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Measurement
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Messung
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Perception
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Performance measurement
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Performance-Messung
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Scale development
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Scale validation
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Service quality
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Social behaviour
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Soziales Verhalten
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Wahrnehmung
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Work behaviour
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employee communication
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member identification
2
participation in decision making
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perceived external prestige
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social identity theory
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Pruyn, Ad
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Hegner, Sabrina
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Das, Enny
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Fennis, Bob Michaël
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Fransen, Marieke L.
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Rompay, Thomas J. L. van
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Veen, Gerrita van der
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Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
2
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
3
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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