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~subject:"Brand management"
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Search: subject:"B-to-B-Marketing"
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Brand management
B-to-B-Marketing
3,432
Business-to-business marketing
3,429
Lieferantenmanagement
1,537
Supplier relationship management
1,537
Relationship marketing
760
Beziehungsmarketing
758
Business-to-Business-Marketing
572
Marketingmanagement
455
Marketing management
442
Electronic Commerce
424
E-commerce
370
Deutschland
357
Germany
348
Theory
333
Theorie
331
Verkauf
279
Markenführung
271
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
233
Consumer behaviour
206
Konsumentenverhalten
206
Business network
189
Unternehmensnetzwerk
189
Social Web
186
Social web
186
Online-Marketing
170
B2B
163
Value creation
162
Betriebliche Wertschöpfung
161
Bundling strategy
160
Customer satisfaction
160
Kundenzufriedenheit
160
Leistungsbündel
160
Internet marketing
158
Customer value
145
Kundenwert
145
Innovation
141
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Online availability
All
Undetermined
111
Free
19
Type of publication
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Article
200
Book / Working Paper
71
Type of publication (narrower categories)
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Article in journal
156
Aufsatz in Zeitschrift
156
Aufsatz im Buch
45
Book section
45
Hochschulschrift
27
Thesis
23
Graue Literatur
9
Non-commercial literature
9
Case study
8
Fallstudie
8
Arbeitspapier
4
Aufsatzsammlung
4
Working Paper
4
Collection of articles of several authors
3
Sammelwerk
3
Guidebook
2
Ratgeber
2
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Reprint
1
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Language
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English
189
German
82
Author
All
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
Geigenmüller, Anja
2
Gey, Thomas
2
Henseler, Jörg
2
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Institution
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Springer Fachmedien Wiesbaden
3
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Verlag Dr. Kovač
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
SpringerLink / Bücher
11
Journal of business research : JBR
10
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
1
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ECONIS (ZBW)
271
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