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~subject:"Brand management"
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Brand management
Consumer behaviour
11
Konsumentenverhalten
11
environmental friendliness
6
Environmental friendliness
5
Customer satisfaction
4
Dienstleistungsqualität
4
Friendliness
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Kundenzufriedenheit
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Green marketing
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India
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Schweden
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friendliness
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sustainability
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Öko-Produkt
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Attitude
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Bank
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Brand image
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Brand trust
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CSR
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Client-friendliness
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Content analysis
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Coronavirus
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E-commerce
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EU-Staaten
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Oe, Hiroko
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Punyatoya, Plavini
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Weeks, Max
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International journal of services and operations management : IJSOM
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
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2
Effect of perceived brand environment-
friendliness
on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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