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~subject:"Brand management"
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Search: subject:"Media-Mix"
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Brand management
Media mix
62
Mediamix-Strategie
62
Werbewirkung
22
Advertising effects
21
Marketingmanagement
20
Media-Mix
20
Internet marketing
19
Online-Marketing
19
Marketing management
18
Advertising
14
Werbung
13
Deutschland
11
Germany
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Consumer behaviour
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Advertising media
9
Media industries
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Mediensektor
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Synergie
9
Synergy
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Werbeträger
9
Marketing
8
Communication media
7
Kommunikationsmedien
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Medienwirtschaft
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Fernsehwerbung
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Kommunikationspolitik
6
Television advertising
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Werbeplanung
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Advertising planning
5
Erfolgsfaktor
5
Kommunikation
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Markenführung
5
Markenimage
5
Marketingstrategie
5
Public relations
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Success factor
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Journal of promotion management : JPM
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Management decision
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
Saved in:
3
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
4
Crossmediale Markenführung : eine qualitative Studie zur Bedeutung der Markenpositionierung bei Medienunternehmen
Holtzhausen, Sabrina
-
2015
Persistent link: https://www.econbiz.de/10012875490
Saved in:
5
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
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