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~subject:"Brand management"
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Brand management
SCA
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Competitive advantage
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sustainable competitive advantage
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Svenska Cellulosa Aktiebolaget
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Unternehmenserfolg
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supply chain agility
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Best practice der Markenführung
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Diversity in European marketing : text and cases
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ECONIS (ZBW)
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Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
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Private label strategies in Europe
Schuiling, Isabelle
;
Cogels, Renaud
- In:
Diversity in European marketing : text and cases
,
(pp. 155-177)
.
2012
Persistent link: https://www.econbiz.de/10009531592
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