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~subject:"Brand management"
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Search: subject:"Ursprungslandprinzip"
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Brand management
Rules of origin
814
Ursprungsregeln
814
Designation of origin
293
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293
Konsumentenverhalten
247
Consumer behaviour
246
Theorie
175
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172
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163
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Bestimmungslandprinzip
54
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54
Destination principle
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Brand
51
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49
Tax harmonization
49
USA
49
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48
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68
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Barnes, Liz
3
Diamantopoulos, Adamantios
3
Rashid, Arooj
3
Vescovi, Tiziano
3
Balabanis, George
2
Checchinato, Francesca
2
Disegna, Marta
2
Lee, Sangwon
2
Mandler, Timo
2
Phau, Ian
2
Samiee, Saeed
2
Tjiptono, Fandy
2
Zeugner-Roth, Katharina Petra
2
Abdolvand, Mohammad Ali
1
Agnoli, Lara
1
Aiello, Gaetano
1
Almeida, Nuno Miguel Castaheira
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Ardley, Barry
1
Arli, Denni
1
Arora, Amit
1
Arora, Anshu
1
Atwal, Glyn
1
Azzari, Vitor
1
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1
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1
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1
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1
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1
Benson-Rea, Maureen
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1
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1
Brodie, Roderick J.
1
Capitello, Roberta
1
Chabowski, Brian R.
1
Chae, Myung-Su
1
Chan, Nga Cheng
1
Cheah, Isaac
1
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Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
5
International marketing review
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of international marketing
3
The journal of brand management : an international journal
3
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Indian journal of economics & business : IJEB
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of management and economics
1
International journal of strategic change management : IJSCM
1
Journal of Asia Pacific business
1
Journal of consumer behaviour : an international research review
1
Journal of euromarketing
1
Journal of global fashion marketing : JGfM
1
Journal of international business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research in consumer behavior
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of product & brand management
1
Wine Economics and Policy
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ECONIS (ZBW)
68
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21
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
22
Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
Saved in:
23
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
24
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
25
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
26
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
27
Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
Saved in:
28
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
29
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
30
An illustrative framework of country-of-origin reflexive brand image model : in context to consumer buying behaviour of electronic consumer appliances in India
Singh, Arora Gaurav
;
Singh, Simranjit
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
1
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011715168
Saved in:
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