//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Variety-seeking"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
66
Konsumentenverhalten
66
variety seeking
38
Variety seeking
22
Beziehungsmarketing
14
Relationship marketing
14
Variety-seeking
14
variety-seeking
11
Product differentiation
10
Produktdifferenzierung
10
Theorie
10
Theory
10
Holiday behaviour
8
Urlaubsverhalten
8
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Brand
6
Decision
6
Entscheidung
6
Einzelhandel
5
Experiment
5
Markenartikel
5
Online retailing
5
Online-Handel
5
Retail trade
5
Brand image
4
E-commerce
4
Electronic Commerce
4
India
4
Indien
4
Markenführung
4
Markenimage
4
Preismanagement
4
Pricing strategy
4
Verbraucherverhalten
4
brand choice
4
habit formation
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Anantharaman, Rajesh
1
Chinje-Bodiong, Nathalie B.
1
Huang, Yu-an
1
Kim, SunAh
1
Kwon, Ohjin
1
Ligaraba, Neo
1
Lin, Chad
1
Nyagadza, Brighton
1
Phau, Ian
1
Prashar, Sanjeev
1
Singh, Tanya
1
Tata, Sai Vijay
1
more ...
less ...
Published in...
All
African journal of business and economic research : AJBER
1
Benchmarking : an international journal
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo
;
Chinje-Bodiong, Nathalie B.
;
Nyagadza, …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014574273
Saved in:
3
The competing roles of
variety
seeking
in new brand adoption
Kwon, Ohjin
;
Singh, Tanya
;
Kim, SunAh
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253488
Saved in:
4
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->