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~subject:"Brand management"
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Search: subject:"cultural context"
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Brand management
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cultural context
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Ribamar Siqueira, Jose <Jr.>
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International marketing review
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ECONIS (ZBW)
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
2
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
3
Brand trust in a cross-
cultural
context
: test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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