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~subject:"Brand management"
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Brand management
Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
26
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disconfirmation
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Expectation formation
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satisfaction
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ECONIS (ZBW)
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1
Pictures vs. reality : roles of
disconfirmation
magnitude,
disconfirmation
sensitivity, and branding
Cai, Ruiying
;
Chi, Christina Geng-Qing
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
Saved in:
2
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
3
Congruency or incongruency : a theoretical framework and opportunities for future research avenues
Eklund, Andreas Aldogan
;
Helmefalk, Miralem
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 606-621
Persistent link: https://www.econbiz.de/10013393665
Saved in:
4
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory
disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
5
Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun
;
Han, JinYoung
;
Suh, Yongmoo
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
Saved in:
6
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
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