Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent business & management 10 (2023) 2, pp. 1-15
customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand … highlights consumer culture theory as the foundation for building a model of consumer ethnocentrism on the purchase intention of … ethnocentrism and purchase intention of domestic products. The research was conducted using a survey method and also observed to be …