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individual values
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European journal of international management : EJIM
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
2
Individual cultural values and consumer's choice of national brands
Rodrigues, Paula Cristina Lopes
- In:
Global business & economics review
18
(
2016
)
6
,
pp. 642-655
Persistent link: https://www.econbiz.de/10011665505
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