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~subject:"Brand management"
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Search: subject:"quality signals"
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Brand management
Signalling
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quality signals
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Produktqualität
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Product quality
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Quality signals
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noisy quality signals
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Quality uncertainty
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Reputation
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Service quality
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Vertical product differentiation
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adverse selection
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collective-quality promotion
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labeling
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lemons
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marketing organization
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two-sided incomplete information
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Farès, M'hand
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Raza, Saqlain
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Thomas, Alban
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Review of industrial organization : RIO
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Is there complementarity between labels and brands? : evidence from small French co-operatives
Farès, M'hand
;
Raza, Saqlain
;
Thomas, Alban
-
2015
-
Revised version: January 2015
Persistent link: https://www.econbiz.de/10012267644
Saved in:
2
Is there complementarity between certified labels and brands? : evidence from small French cooperatives
Farès, M'hand
;
Raza, Saqlain
;
Thomas, Alban
- In:
Review of industrial organization : RIO
53
(
2018
)
2
,
pp. 367-395
Persistent link: https://www.econbiz.de/10012008120
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