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~subject:"Brand management"
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Search: subject:"travel motivation"
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Brand management
Holiday behaviour
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travel motivation
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Motivation
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20
Tourism marketing
18
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Markenimage
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destination image
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revisit intention
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travel intention
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Baloglu, Seyhmus
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Barrio-García, Salvador del
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Cai, Liping A.
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Castañeda García, J. Alberto
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Frias, Dolores M.
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Huang, Zhuowei
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Journal of hospitality marketing & management
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Journal of vacation marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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The effect of self-congruity and motivation on consumer-based destination brand equity
Frias, Dolores M.
;
Castañeda García, J. Alberto
; …
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 287-304
Persistent link: https://www.econbiz.de/10012265169
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2
Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei
;
Cai, Liping A.
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
Saved in:
3
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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