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~subject:"Brand management"
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Search: subject_exact:"Advertising ban"
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Brand management
Werbebeschränkung
473
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472
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186
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98
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98
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93
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Journal of historical research in marketing
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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2
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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3
Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
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