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~subject:"Brand management"
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Search: subject_exact:"Kulturelle Vielfalt"
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Brand management
Multikulturelle Gesellschaft
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Multicultural society
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Cross-cultural relations
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Interkulturelle Beziehungen
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Kulturelle Identität
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Diversity Management
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cultural diversity
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Consumer behaviour
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kulturelle Vielfalt
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1995 - 2000
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Broderick, Amanda J.
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Demangeot, Catherine
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Ulver, Sofia
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Brands : interdisciplinary perspectives
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Marketing theory
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ECONIS (ZBW)
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Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
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Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
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