//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand origin image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand origin"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand origin image
Brand image
44
Markenimage
43
Consumer behaviour
41
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Brand origin
23
Rules of origin
22
Ursprungsregeln
22
brand origin
11
Country of origin
10
International marketing
5
Internationales Marketing
5
Brand origin recognition accuracy
4
Country-of-origin
4
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country of manufacture
3
Indien
3
Indonesia
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Meaning transfer
3
Relationship marketing
3
country of origin
3
Advertising
2
Advertising effects
2
Analogical learning theory
2
Brand equity
2
Brand evaluation
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bartikowski, Boris
1
Diamantopoulos, Adamantios
1
Fastoso, Fernando
1
Gierl, Heribert
1
Sichtmann, Christina
1
Published in...
All
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
2
The impact of perceived brand globalness,
brand
origin
image, and
brand
origin
-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->