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~subject:"Brand personality"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Search: person:"Maltese, Lionel"
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Brand personality
Konsumentenverhalten
Relationship marketing
Ressourcenorientierter Ansatz
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Sportveranstaltung
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Frankreich
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Professional sports
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2001-2006
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Maltese, Lionel
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Cayla, Julien
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Cova, Bernard
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Giroux, Marilyn
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Pons, Frank
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International journal of sports marketing & sponsorship
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Journal of marketing management : MM
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ECONIS (ZBW)
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The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
2
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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