//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Cunningham, Isabella"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand placement
Vereinigte Staaten
7
Consumer behaviour
5
Verbraucher
5
Brasilien
4
Konsumentenverhalten
4
USA
4
Advertising
3
Familie
3
Marktforschung
3
Werbung
3
Absatz
2
Advertising effects
2
Fernsehwerbung
2
Frau
2
Product Placement
2
Product placement
2
Television advertising
2
United States
2
Venezuela
2
Verkauf
2
Werbewirkung
2
30-second commercial
1
Advertising models
1
Attitude toward advertising
1
Betriebswirtschaftslehre
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Brazil
1
Business economics
1
Comparison
1
Consumer behavior
1
East Lansing <Michigan>
1
Family
1
Frauenarbeit
1
Houston
1
Impulse buying
1
Internet marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cunningham, Isabella
1
Davtyan, Davit
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->