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~subject:"Brand retaliation"
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Brand retaliation
Markenführung
16,973
Brand management
16,970
Markenimage
10,830
Brand image
10,626
Konsumentenverhalten
10,063
Consumer behaviour
10,055
Markenartikel
9,130
Brand
7,870
Beziehungsmarketing
3,063
Relationship marketing
3,061
Markenpolitik
2,224
Social Web
2,054
Social web
2,054
Deutschland
1,959
Online-Marketing
1,806
Internet marketing
1,780
Marketingmanagement
1,680
Marketing management
1,659
Germany
1,650
Werbewirkung
1,550
Advertising effects
1,529
Theorie
1,354
Theory
1,346
Luxury goods
1,132
Luxusgüter
1,132
Marketing
1,124
USA
1,097
Werbung
1,072
United States
1,067
Herkunftsbezeichnung
1,026
Designation of origin
1,023
Corporate reputation
983
Firmenimage
983
Advertising
966
Customer satisfaction
942
Kundenzufriedenheit
942
Brand loyalty
914
Tourismusmarketing
885
Tourism marketing
884
Markentreue
880
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English
5
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Fetscherin, Marc
2
Attiq, Saman
1
Delzen, Marianne van
1
Hasni, Muhammad Junaid Shahid
1
Hegner, Sabrina
1
Mansoor, Mahnaz
1
Noor, Uzma
1
Rabbani, Sajeela
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Sreejesh, S.
1
Zhang, Chun
1
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International journal of hospitality management
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Antecedents and consequences of brand hate : a study of Pakistan's telecommunication industry
Attiq, Saman
;
Hasni, Muhammad Junaid Shahid
;
Zhang, Chun
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013535984
Saved in:
2
Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma
;
Mansoor, Mahnaz
;
Rabbani, Sajeela
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Saved in:
3
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
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