Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of Open Innovation: Technology, Market, and … 2 (2016) 14, pp. 1-15
, and brand choice overload. We suggest implications about how brand relationships can promote social network markets and … and society, various collaborations and co-creations derived from brand relationships generate various social network … markets and open business innovations. Brand relationships and collaborative forms heavily depend on risk taking or risk …