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~subject:"Brazil"
~subject:"USA"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Brazil
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4
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3
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3
Gansler, Jacques S.
3
Goldfarb, Avi
3
Hotho, Andreas
3
Jamil, George Leal
3
Lucyshyn, William
3
Phan, Dien D.
3
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3
Stenberg, Peter L.
3
Welfens, Paul J. J.
3
Aoyama, Yuko
2
Bauer, Hans H.
2
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2
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2
Browne, Glenn J.
2
Chan-Olmsted, Sylvia M.
2
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2
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2
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2
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2
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2
Du, Kui
2
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2
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2
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2
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2
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Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
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Conference on Postal and Delivery Economics <22., 2014, Frascati>
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Münchner Kreis
1
OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
1
Progress & Freedom Foundation
1
Springer Fachmedien Wiesbaden
1
Springer Malaysia Representative Office
1
Telecommunications Policy Research Conference <23, 1995>
1
Universität Mannheim
1
Vers un partenariat transatlantique renforcé: une nouvelle donne dans un monde en mutation? <2014, Nizza>
1
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Handbook of social media management : value chain and business models in changing media markets
8
Internet advertising : theory and research
6
Social media and crisis communication
6
Transforming gaming and computer simulation technologies across industries
6
Cases on strategic social media utilization in the nonprofit sector
5
Contemporary research in e-branding
5
Harvard business review : HBR
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Web technologies for commerce and services online
5
Contemporary research in e-marketing ; 2
4
E-collaboration in modern organizations : initiating and managing distributed projects
4
New media and public relations
4
The Routledge companion to advertising and promotional culture
4
Transforming government supply chain management
4
Understanding the digital economy : data, tools and research
4
Advertising, promotion, and new media
3
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
3
Cyberlaw for global e-business : finance, payment, and dispute resolution
3
Die soziale Marktwirtschaft in der neuen Weltwirtschaft
3
E-business applications for product development and competitive growth : emerging technologies
3
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Harvard-Business-Manager : das Wissen der Besten
3
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
3
Innovations in services marketing and management : strategies for emerging economies
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
3
Research at the marketing-entrepreneurship interface
3
Strategies and tools for managing connected consumers
3
The Routledge companion to digital consumption
3
The World Trade Organization and trade in services
3
A Gower book
2
Aspekte der Digitalisierung in Banken
2
Breaking new ground in theory and practice
2
Capital for our time : the economic, legal, and management challenges of intellectual capital
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Cases on managing e-services
2
Connected marketing : the viral, buzz and word of mouth revolution
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ECONIS (ZBW)
699
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699
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1
The effect of social media on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
2
Personalization is possible with digitalization
Harorlı, Emre
- In:
Digitalization in organizations
,
(pp. 44-60)
.
2021
Persistent link: https://www.econbiz.de/10012618153
Saved in:
3
Driving innovation ecosystem transformation via digital platforms and knowledge co-creation
Sell, Denilson
;
Spinosa, Luiz Márcio
;
Wahrhaftig, Ramiro
; …
- In:
AI and data analytics applications in organizational …
,
(pp. 80-107)
.
2024
Persistent link: https://www.econbiz.de/10014562961
Saved in:
4
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
5
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
6
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
7
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
8
Research on digital transformation and digital technology standardization
Zhang, Jingjuan
;
Zhang, Xinliang
;
Yu, Fan
;
Zhang, Yan
; …
- In:
Internet finance and digital economy : advances in …
,
(pp. 359-376)
.
2024
Persistent link: https://www.econbiz.de/10014534154
Saved in:
9
The digital magic of value creation : digital platforms in networked economics
Balzer, Raphaela
;
Vojtková, Anna
- In:
Financial Innovation and Value Creation : The Impact of …
,
(pp. 125-146)
.
2023
Persistent link: https://www.econbiz.de/10014232425
Saved in:
10
Predicting VR adoption on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
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