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Brazil
Multinationales Unternehmen
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Transnational corporation
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Markenrecht
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Trademark law
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Brand management
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1860-1970
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1961-1997
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Lopes, Teresa da Silva
2
Dourado, Bruna
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Guimarães, Carlos Gabriel
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Saes, Alexandre Macchione
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Saraiva, Luiz Fernando
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Souza, Elizabeth Santos de
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Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
2
The "disguised" foreign investor : brands, trademarks and the British expatriate entrepreneur in Brazil
Lopes, Teresa da Silva
;
Guimarães, Carlos Gabriel
; …
- In:
Business history
60
(
2018
)
8
,
pp. 1171-1195
Persistent link: https://www.econbiz.de/10012042166
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