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~subject:"Bundling strategy"
~subject:"Relationship marketing"
~type_genre:"Conference paper"
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Bundling strategy
Relationship marketing
Dienstleistungsmanagement
6
Service management
6
Beziehungsmarketing
3
Dienstleistungsqualität
3
Service quality
3
Betriebliche Wertschöpfung
2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Kybernetik und Wissensgemeinschaft : vernetztes Denken, geteiltes Wissen – auf dem Weg in die Wissensökonomie ; Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2011 vom 7. bis 8. Juli 2011 in Stuttgart
1
The TQM journal : the international review of organizational improvement
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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A typology of customer-to-customer interaction and its implications for excellence in service provision
Sá, Patrícia Moura
;
Amorim, Marlene
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1183-1193
Persistent link: https://www.econbiz.de/10011778140
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2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
3
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
4
Serviceorientierung in dynamischen Produktions- und Innovationsnetzwerken
Weiß, Michael
;
Kraus, Waldemar
- In:
Kybernetik und Wissensgemeinschaft : vernetztes Denken, …
,
(pp. 73-88)
.
2014
Persistent link: https://www.econbiz.de/10010336444
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