//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business cycle"
~subject:"Digitalisierung"
~subject:"Digitization"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Business cycle
Digitalisierung
Digitization
Konsumentenverhalten
Werbung
Brand management
13
Markenführung
13
Consumer behaviour
3
Beziehungsmarketing
2
Innovation
2
Market entry
2
Markteintritt
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Strategisches Management
2
Time
2
Zeit
2
2001-2007
1
2004-2007
1
Absatz
1
Bargaining theory
1
Bekleidungsindustrie
1
Brand
1
Brand equity
1
Brand extension
1
Brand image
1
Bundling strategy
1
Büroimmobilien
1
Clothing industry
1
Cognition
1
Competition
1
Competitive strategy
1
Corporate reputation
1
Designer
1
Designers
1
Deutschland
1
Digitale Dienste
1
Dynamical system
1
Dynamisches System
1
Economic geography
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
6,052
Aufsatz in Zeitschrift
6,052
Aufsatz im Buch
420
Book section
420
Hochschulschrift
165
Thesis
123
Graue Literatur
121
Non-commercial literature
121
Arbeitspapier
77
Working Paper
77
Conference paper
67
Konferenzbeitrag
67
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
54
Reprint
53
Case study
27
Fallstudie
27
Konferenzschrift
25
Conference proceedings
11
Ratgeber
11
Guidebook
10
Handbook
8
Handbuch
8
Lehrbuch
7
Festschrift
5
Sammlung
5
Textbook
5
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Systematic review
3
Übersichtsarbeit
3
Article
2
Bibliografie
2
Bildband
2
Glossar enthalten
2
Glossary included
2
Interview
2
more ...
less ...
Language
All
English
5
Author
All
Berthon, Pierre R.
1
Gräve, Jan-Frederik
1
Holbrook, Morris B.
1
Hong, Gee Hee
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Sheth, Jagdish N.
1
Stach, Jens
1
Terech, Andres
1
more ...
less ...
Published in...
All
Legends in consumer behavior
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
4
Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
5
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->