Mild, Andreas; Waitz, Martin; Wöckl, Jürgen - In: Journal of Business Research 68 (2015) 6, pp. 1291-1305
The lending of money is traditionally handled by banking institutions. The internet has enabled new forms of credit businesses, challenging the classical bank loan. Peer-to-peer lending markets bring together noninstitutional borrowers and lenders. In a typical lending market, borrowers have to...