Battistella, Cinzia; Biotto, Gianluca; De Toni, Alberto F. - In: Management Decision 50 (2012) 4, pp. 718-743
Purpose – In the stream of works showing the semantic dimension as a core concept of the product innovation (e.g. design driven innovation), the paper aims to present a new business modeling approach driven by design and meanings. Similarly to the concept that the product is not represented...