Islami, Xhavit; Topuzovska Latkovikj, Marija; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 158-177
Considering pursuing the differentiation strategy makes enable the organization to earn its success and to create … conceptual level. In response to this gap, the purpose of this paper is conceptualizing differentiation strategy model …, developing the instruments of differentiation strategy, and testing the relationship between dimensions of the value chain …