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Go-to-market strategies for women entrepreneurs : creating and exploring success
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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2
Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.
;
Altounian, David
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 95-105)
.
2019
Persistent link: https://www.econbiz.de/10012220959
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