//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-Business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Equity Model"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Business-to-Business
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
B-to-B-Marketing
1
B2B brands
1
B2B marketing
1
Brand Equity
1
Brand Equity Model
1
Brand equity
1
Brand promise
1
Business-to-business marketing
1
Chemical industry
1
Chemieindustrie
1
Communication
1
Consumer behaviour
1
Customer-based brand equity model (CBBE)
1
Destination branding
1
Esports
1
Internet marketing
1
Keller’s brand equity model
1
Kommunikation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenwert
1
Marketing Theory
1
Marketing communication and brand equity model (MCBEM)
1
Online-Marketing
1
Partial least squares
1
Partielle kleinste Quadrate
1
Posting intention
1
Social Web
1
Social media communication
1
Social web
1
South and Eastern European market
1
Structural equation model
1
Structural equation modeling (SEM)
1
Strukturgleichungsmodell
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Congress Report
1
Language
All
Undetermined
1
Author
All
Alpert, F.
1
Kuhn, Kerri-Ann
1
Source
All
BASE
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying Keller’s
brand
equity
model
in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann
;
Alpert, F.
-
2004
-to-business (B2B) branding does not exist, nor has there been an empirical study of the applicability of a full
brand
equity
model
in …
Persistent link: https://www.econbiz.de/10009438143
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->