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~subject:"Business-to-business marketing"
~subject:"Dienstleistung"
~subject:"Service industry"
~type_genre:"Konferenzbeitrag"
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Business-to-business marketing
Dienstleistung
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5
Consumer behaviour
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5
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Breitbandkommunikation
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Preismanagement
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Pricing strategy
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Relationship marketing
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Dienstleistungsqualität
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Price discrimination
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Telecommunications
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Telekommunikation
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Kohtamäki, Marko
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Rabetino, Rodrigo
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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