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~subject:"Business-to-business marketing"
~subject:"Dienstleistung"
~subject:"Service industry"
~type_genre:"Reprint"
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Marketing-mix strategies - product strategy and promotion strategy
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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