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~subject:"Business-to-business marketing"
~subject:"Einzelhandel"
~subject:"Kundenwert"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Subject
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Business-to-business marketing
Einzelhandel
Kundenwert
Beziehungsmarketing
189
Relationship marketing
189
Consumer behaviour
88
Konsumentenverhalten
88
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
28
Service quality
28
Retail trade
24
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Online-Marketing
19
Social Web
19
Social web
19
Brand management
18
E-commerce
18
Internet marketing
18
Lieferantenmanagement
18
Markenführung
18
Supplier relationship management
18
Confidence
13
Marketing management
13
Marketingmanagement
13
Theorie
13
Theory
13
Vertrauen
13
Brand image
12
Markenimage
12
Customer retention
11
Deutschland
10
Germany
10
Kundenbindung
10
B-to-B-Marketing
9
Brand
9
Customer value
8
Kundenmanagement
8
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Online availability
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Undetermined
17
Free
5
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Article
33
Book / Working Paper
7
Type of publication (narrower categories)
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Konferenzbeitrag
Sammlung
Article in journal
2,435
Aufsatz in Zeitschrift
2,435
Aufsatz im Buch
265
Book section
265
Hochschulschrift
190
Thesis
137
Graue Literatur
104
Non-commercial literature
104
Arbeitspapier
66
Working Paper
66
Case study
45
Fallstudie
45
Collection of articles of several authors
44
Sammelwerk
44
Aufsatzsammlung
43
Conference paper
33
Lehrbuch
19
Guidebook
16
Ratgeber
16
Textbook
15
Handbook
11
Handbuch
11
Bibliografie enthalten
10
Bibliography included
10
Dissertation u.a. Prüfungsschriften
10
Collection of articles written by one author
7
Konferenzschrift
7
Conference proceedings
5
Festschrift
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
Reprint
2
Accompanied by computer file
1
Amtsdruckschrift
1
Checkliste
1
Company information
1
Elektronischer Datenträger als Beilage
1
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English
39
German
1
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Naudé, Peter
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abosag, Ibrahim
1
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Beduschi, Eliane Fátima Strapazzon
1
Bertrandie, Laura
1
Borg, Susanne Wiatr
1
Brunner, Felix
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Cassia, Fabio
1
Castaldo, Sandro
1
Cobelli, Nicola
1
David, Natalie
1
Doreswamy, Goda
1
Esteban-Millat, Irene
1
Fleming, Deirdre
1
Floh, Arne
1
Frasquet Deltoro, Marta
1
Gabel, Sebastian
1
Gill, Liz
1
Grosso, Monica
1
Grönroos, Christian
1
Gázquez-Abad, Juan Carlos
1
Haikal
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Hendrawaty, Ernie
1
Hoppe, Daniel
1
Human, Gert
1
Huré, Elodie
1
Ieva, Marco
1
Immonen, Mika
1
Jabeen, Samrena
1
Johansson, Ulf
1
Jung, Jin Ho
1
Jung, Yeonsung
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
7
The international review of retail, distribution and consumer research
7
Journal of business research : JBR
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Legends in marketing
1
The TQM journal : the international review of organizational improvement
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
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Source
All
ECONIS (ZBW)
40
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
3
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
4
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
5
Wertorientiertes
Customer
Relationship
Management
vor dem Hintergrund vernetzter Kunden
Landherr, Andrea
-
2013
Persistent link: https://www.econbiz.de/10010399134
Saved in:
6
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
7
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
8
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
9
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
10
Safety and loyalty in footwear retail
Petljak, Kristina
;
Štulec, Ivana
;
Bunjan, Jelena
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 269-294)
.
2018
Persistent link: https://www.econbiz.de/10011939490
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