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~subject:"Business-to-business marketing"
~subject:"Neuseeland"
~type_genre:"Sammelwerk"
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Neuseeland
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
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2010
Persistent link: https://www.econbiz.de/10008807171
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