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~subject:"Business-to-business marketing"
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Business-to-business marketing
Salespeople
17
Verkaufspersonal
17
Personality psychology
6
Persönlichkeitspsychologie
6
Leistungsmotivation
5
Work motivation
5
Brand image
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Markenimage
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Employee retention
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Mitarbeiterbindung
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Motivation
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USA
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United States
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extrinsic motivation
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intrinsic motivation
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B-to-B-Marketing
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Beziehungsmarketing
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Business ethics
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Consumer behaviour
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Ethik
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Leadership
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Leistungsanreiz
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Lieferantenmanagement
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Managers
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Markenführung
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Performance incentive
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Personalführung
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Sales
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Supplier relationship management
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Mallin, Michael L.
2
Pullins, Ellen
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Zallocco, Ronald
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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A re-examination of B2B sales performance
Zallocco, Ronald
;
Pullins, Ellen
;
Mallin, Michael L.
- In:
The journal of business & industrial marketing
24
(
2009
)
8
,
pp. 598-610
Persistent link: https://www.econbiz.de/10009525684
Saved in:
2
The moderating effect of control systems on the relationship between commission and salesperson intrinsic motivation in a customer oriented environment
Mallin, Michael L.
;
Pullins, Ellen
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 769-777
Persistent link: https://www.econbiz.de/10003893185
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