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~subject:"Business-to-business marketing"
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Search: person:"Yang, Zhilin"
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Business-to-business marketing
China
32
Consumer behaviour
24
Konsumentenverhalten
24
Lieferantenmanagement
17
Supplier relationship management
17
Social network
10
Soziales Netzwerk
10
Brand management
9
Lieferkette
9
Markenführung
9
Supply chain
9
Business network
7
Confidence
7
Dienstleistungsqualität
7
Distribution channel
7
Marketing
7
Service quality
7
Unternehmensnetzwerk
7
Vertrauen
7
Vertriebsweg
7
Beziehungsmarketing
6
Brand image
6
Customer satisfaction
6
Firm performance
6
Institutional economics
6
Institutionenökonomik
6
Kundenzufriedenheit
6
Markenimage
6
Relationship marketing
6
Unternehmenserfolg
6
B-to-B-Marketing
5
Inter-firm cooperation
5
Transaction costs
5
Transaktionskosten
5
Unternehmenskooperation
5
Automotive industry
4
E-commerce
4
Electronic Commerce
4
Internet marketing
4
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English
5
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Yang, Zhilin
5
Cai, Shaohan
2
Chen Zhou
1
Hu, Zuohao
1
Jia, Flora Fang
1
Jiang, Ling
1
Wang, Yonggui
1
Wu, Jianfeng
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
5
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1
The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin
;
Jia, Flora Fang
;
Cai, Shaohan
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
Saved in:
2
Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui
;
Wu, Jianfeng
;
Yang, Zhilin
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
Saved in:
3
When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
Yang, Zhilin
;
Chen Zhou
;
Jiang, Ling
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 86-96
Persistent link: https://www.econbiz.de/10008907886
Saved in:
4
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
Saved in:
5
Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan
;
Yang, Zhilin
;
Hu, Zuohao
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
Saved in:
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