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~subject:"Business-to-business marketing"
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Search: subject:"Interorganizational relationship"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of enterprising culture
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ECONIS (ZBW)
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The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan
;
Wang, Danny T.
;
Zhang, Tracy J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
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2
A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch
;
Lu, Tao
- In:
Journal of enterprising culture
21
(
2013
)
4
,
pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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