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~subject:"Business-to-business marketing"
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Business-to-business marketing
Value creation
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Customer value
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value in exchange
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Industrial marketing management : the international journal for industrial and high-tech firms
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Conceptualizing and communicating value in business markets : from
value
in
exchange
to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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